Why Checkout Experience Matters for Your Bottom Line

In today’s crowded Canadian ecommerce marketplace, having great products and sharp marketing is just the baseline. The true differentiator? A seamless, secure, and customer-friendly payment experience.

More than ever, shoppers expect the final step, the moment they reach for their wallets, to feel as frictionless and trustworthy as the store itself. When the payment journey is smooth and familiar, it reassures customers, shortens hesitations, and keeps them coming back. But a clunky, confusing, or limited checkout? That’s a fast path to abandoned carts and lost loyalty.

What makes your payment experience a competitive edge?

• It tells customers you understand their needs.
• It shows you value their time and trust.
• It proves you keep up with Canadians’ payment preferences.

Let’s break down why excelling at payments is not just a box to check, but a business driver that can boost your conversions, cut costs, and grow your brand in 2025.

Why Checkout Excellence Matters More Than Ever

• Shoppers leave when payment feels risky or unfamiliar. Research shows that a bumpy checkout flow is one of the top reasons Canadians abandon online purchases.
• Mobile, quick, and local options are in demand. With the shift to mobile shopping and a rise in customers preferring to pay directly from their bank, flexibility wins.
• Trust is non-negotiable. Displaying payment options Canadians know, especially Interac e-Transfer®, signals credibility and encourages purchases.

Clik2pay: The Smarter Way to Pay by Bank

When you offer Clik2pay at your checkout, you’re giving shoppers the fast, trusted Interac e-Transfer® option Canadians already use every day. Here’s how this elevates your customer experience and your business results:

1. Grow Your Market: Reach More Buyers

According to a Payments Canada report, nearly 1 in 3 Canadians find pay by bank appealing, and that number jumps among key segments such as newcomers (53%) and gig workers (47%). Focusing only on card payments shuts out millions of potential customers.

With Clik2pay:

• Welcome these untapped shoppers with a familiar, no-credit-card-required option.
• Accept payments directly from bank accounts via Interac, Canada’s favorite way to send money securely.

2. Keep More Revenue: Cut Payment Fees in Half

High card processing fees are eating into merchant profits across Canada. Clik2pay leverages direct bank payments to lower transaction costs by up to 50% compared to credit cards, freeing up your resources to invest back into your growth.

3. Boost Trust, Reduce Cart Abandonment

A great checkout isn’t just about speed; it’s about trust. Interac is one of the most recognized financial brands in Canada. Seeing it at checkout reassures customers, increasing their confidence to complete their purchase. Plus, with Clik2pay:

• Customers pay through their secure banking app, and no sensitive card data is shared.
• The process is quick, mobile-friendly, and built with Canadian shoppers in mind.

4. Say Goodbye to Chargebacks and Hassles

Card disputes and chargebacks are costly headaches for eCommerce stores. But pay by bank transactions through Clik2pay are irrevocable, delivering peace of mind for merchants and streamlining your back office.

5. Ready for Your Team—Flexible and Easy to Use

Clik2pay is engineered for Canadian businesses:

• Get started quickly with a plug-and-play dashboard or integrations.
• Offer Interac e-Transfer by QR code, payment link, web button, or even via SMS/email.

Smart Canadian businesses know the payment experience isn’t just the end of the sale; it’s the moment your brand can shine, build trust, and close the loop for loyal, lifelong customers. In 2025, offering Clik2pay’s Interac e-Transfer option is your shortcut to reaching a broader audience, lowering costs, and outpacing the competition.

Want to see Clik2pay in action without signing up? Try it now